OverviewWe have all heard it, in one context or another, "mobile computing is the next big thing." Well, established industries like banking and even grocery shopping have either started to, or have gone mobile. It is therefore no surprise that the way people do research has too. At Bio-Me, we are constantly looking to make our services easier for the user while providing accessibility to powerful tools. This has lead us to conduct a survey about computing, genealogy research, and preferred platforms. Here we will look at the results and what changes we will be making because of them.
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consumer Survey Data |
Conducted in February and March of 2016, we at Bio-Me compiled survey data to better understand our customer base. From that data, we learned a few things:
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Market Research
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Gao and Krogstie conducted research into the adoption of mobile information services in 2011. They suppose that there are two barriers to mobile technology adoption. First, they found that a lack of knowledge of the services available to mobile users hampered their adoption. Second, they found that a lack of technical knowledge caused some people to feat using mobile technologies (Gao). This sets a clear goal for Bio-Me.
Many of our competitors push a lot o new and exciting features and applications in the information services market. But absent, well-written and implemented user adoption policies, it remains to be seen how well these services penetrate the market. This is where Bio-Me can excel. By informing our customers about what all features we offer, we can better educate current users and attract more customers. This summer, Bio-Me will be releasing a massive media campaign to inform users of our new mobile tools and how to use them. No longer must research be done at a desk or in an office. Bio-Me will be the leader in mobile genealogy information. Sources: Gao, Shang, & Krogstie. Explaining the adoption of mobile information services from a cultural perspective. IEEE Xplore. IEEE. Web. |